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marketing

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

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dekonstrukcija - razdvajanje, poništavanje u cilju pronalaženja i prikazivanja predpostavki, retoričkih strategija i nejasnoća u tekstu. Rastavljanje hijerarhijskog poredka suprodstavljenog, kontrastovanog dvojčanog značenja, kao npr. stvarnost/priviđenje, priroda/kultura, razum/ludost a kako bi se pokazalo slijedeće: a.) da je jedno značenje podređeno drugom značenju, b.) da dvojčano iskazano služi kao garancija tačnosti, c.) da su oba dvojčana iskaza obuhvaćena jedno drugim
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For Barthes, the funtion of the mythologists, as opposed to that of the myth-makers, was to counter myth by exposing what he saw as delusion or lies (…) He wished to open the eyes ...

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