Marketing

Marketing

The management process responsible for identifying, anticipating and satisfying consumers profitably.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

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Marketing and adapting a product or service to foreign markets with a goal of globalization.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

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The number of issues of a media title that are sold.

Emitovanje

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

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The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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