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vlera thelbësore

The central values associated with a product or service.

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vlera
Sociology; General sociology

Collective conceptions of what is considered good, desirable, and proper-or bad, undesirable, and improper-in a culture.

vlera
Education; Teaching

Besimet dhe parimet themelore rreth çfarë është e rëndësishme për një person, profesion, apo disiplinë.

z-vlera
Statistics; Statistical standardization

Tregon numrin e devijimeve standarde të larguar nga një mjet që zë një vëzhgim i veçantë.

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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