Home > Terms > English, UK (UE) > continuity

continuity

The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.

0
Collect to Blossary

Member comments

You have to log in to post to discussions.

Terms in the News

Featured Terms

Harry8L
  • 0

    Terms

  • 0

    Blossaries

  • 1

    Followers

Industry/Domain: Sports Category: Cricket

Indian Premier League (IPL)

Indian Twenty20 cricket league, in which 10 Indian teams compete to be No.1. The league, first organised in 2008, is the second-highest paying of all ...