Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Interviewing and observing a shopper while they are in the act of shopping.

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Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

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