Lojalnost brendu

Lojalnost brendu

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Television advertising; Radio advertising; Print advertising; New media advertising
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Lojalnos brendu

Advertising; Marketing communications

A measurement of the extent to which consumers are committed to a particular brand.

Gerilski marketing

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

cik-cak

Advertising; Television advertising

zigazag is to move sporadically, not to move directly or normally

HDTV (televizija visoke definicije)

Advertising; Television advertising

HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.

Domaćinstvo (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, ...

Interaktivni kabal

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters ...

Interkonekcija

Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.

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