Plan medija

Plan medija

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

Planiranje medija

Business services; Marketing

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Planiranje medija

Advertising; Marketing communications

The process of determining the means by which an advertising message will be communicated to a defined audience.

Raspored medija

Advertising; Marketing communications

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Medija miks

Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

plan poslovanja

Professional careers; Sales

A blueprint for growing a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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