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teorija difuzije
Teorija koja kaže da će potrošaći usvojiti nove proizvode prateći različite valove: inovatori (2 posto populacije), rani usvojitelji (14 posto), rana većina (34 posto), kasna većina (34 posto) i oni koji zaostaju (16 posto).
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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