plan medial

plan medial

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

miks medial

Advertising; Marketing communications

The combination of two or more different media to be used to fulfil a media plan.

plan koordinatash

Mathematics; Geometry

A plane in which every point is identified with exactly 1 number and vice versa; a two-dimensional graph

plan marketingu

Advertising; Marketing communications

The formal document containing the information designed to guide the development and implementation of the marketing strategy.

plan marketingu

Retail; Supermarkets

A strategy to increase sales and profits on a product or brand, using ads, signs, displays, promotional incentives and certain performance criteria.

Plan Marshall

History; American history

A massive foreign aid program to Western Europe of $17 billion over four years, beginning in 1948. Named after Secretary of State George Marshall, the program restored economic ...

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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Industry/Domain: Advertising Category: Television advertising

(Video rekorder personal) vrp

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have ...