negativna potražnja

negativna potražnja

Demand for products which consumers dislike and would prefer not to have to purchase, negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.

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Part of Speech: noun
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Blossary:
Industry/Domain: Professional careers
Category: Sales
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Related terms

potražnja

Economy; International economics

Willingness and ability to purchase goods and services.

podkulture

Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

potršačko tržište

Professional careers; Sales

Buyers and potential buyers of goods and services for personal and household use.

elektronsko poslovanje

Professional careers; Sales

Business conducted over the internet, not only buying and selling but also servicing customers and collaborating with business partners.

donošenje odluka

Professional careers; Sales

Choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called problem solving.

likvidnost

Professional careers; Sales

Current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.