Korporativni imidž

Korporativni imidž

The way in which a company is perceived, based on its history, beliefs and philosophy.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Imidž

Advertising; Marketing communications

The creation of an identity for a product or service by its association with other values.

Imidž brenda

Advertising; Marketing communications

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

Korporativni identitet

Business services; Marketing

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

Korporativni identitet

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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