Korporativni identitet

Korporativni identitet

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

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Industry/Domain: Business services
Category: Marketing
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identitet

Sociology; Social media

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

Korporativni imidž

Advertising; Marketing communications

The way in which a company is perceived, based on its history, beliefs and philosophy.

spolni identitet

Sociology; General sociology

Thinking of oneself as either male or female in accordance with the cultural norms associated with those roles.

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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