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konkurime

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

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kupon
Advertising; Marketing communications

A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.

lotari fati
Advertising; Marketing communications

A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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