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plan marketingu

The formal document containing the information designed to guide the development and implementation of the marketing strategy.

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Related terms

marketingu
Retail; Supermarkets

Strategjia apo krijimi i një imazhi, i projektuar për të tërhequr klientët për të blerë produkte apo shërbime të veçanta ose të blejnë në dyqane të veçanta.

koncept marketingu
Advertising; Marketing communications

The process by which the marketer responds to the needs and wants of the consumer.

strategji marketingu
Advertising; Marketing communications

Specific plans of action for the achievement of designated marketing objectives.

sistem marketingu
Retail; Supermarkets

The path merchandise travels from a producer to a customer.

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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