Konkurencija

Konkurencija

Products or services that can replace one's own product or service without a loss to the customer.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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Related terms

Savršena konkurencija

Business services; Marketing

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Dijete "baby boom" perioda

Business services; Marketing

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Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.