Savršena konkurencija

Savršena konkurencija

A theoretical condition in a market in which no company or consumer has any real power. The following are considered to be characteristics of perfect markets: infinite buyers or infinite sellers, no entry or exit barriers, information on prices and quality of products are well known by everyone, transactions have no cost, a company's goal is to maximize profits and products are fairly homogenous or similar.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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Related terms

Konkurencija

Business services; Marketing

Products or services that can replace one's own product or service without a loss to the customer.

Konkurencija

Business services; Marketing

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Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

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Business services; Marketing

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Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.